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What is velour and what are its features in carpets?

Carpet Types, Brands & Product Ranges · Historic BCC Q&A archive

Velour is a cut-pile carpet construction distinguished by its short, dense pile and smooth, even surface that gives a rich, plush appearance and soft feel underfoot. It can be produced from a variety of fibres and its performance depends on fibre type, pile density and construction—denser velour can wear better in moderate-traffic areas, while lighter piles may show footprints and shading more readily. Maintenance typically includes regular vacuuming and prompt blotting of spills; follow the manufacturer’s care instructions and seek professional advice for valuable wool or woven carpets. Some velour ranges come in wider formats; current widths and availability should be confirmed with the showroom.

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